A Better Way to Lead and Live

Struggling to change things? It's easier with the right approach. Watch and listen as Erik teaches a better way to lead change in every area of work and life.

5 Hours of Learning in 16 Powerful Lessons

Each video lesson is 15-20 minutes of engaging media illustrating the principles of Perceptual IntelligenceTM from Erik's new book.

An Interactive and Practical Approach

Lessons include compelling journal interaction, concept reinforcement, quizzing and application to help you put the principles to work.

Get Started in Just Minutes

You can register online and start learning right now!

A better way to lead and live.

Why is change so hard? We struggle to lead people at work and struggle to improve our lives. What can we do to make change easier?

There's a better way, a root-level approach that's easy to understand and apply. But just like roots are underground, this approach is invisible. It's why we try to change things in ways that don't work.

Each of the sixteen lessons includes compelling video illustrations, interactive exercises, journaling, and quizzing to help you cement these powerful concepts and put them to work.

There's also a course guide that helps you and your team get these ideas working right away.

We all want to improve our lives, to build amazing work teams and businesses. Automatic Influence gives you power to do that like never before. There's hope and power here, not empty promises. Using solid science and proven practices, this course will empower you lead change in work and life.

Push the power button. Join me today.

Your Friend,

Erik Van Alstine


Erik Van Alstine

Erik is the author of Automatic Influence: New Power for Change in Work and Life (New York: Stone Lounge Press, 2016). He's a humorous, dynamic communicator, and strategic leader whose mission is to promote transformation in people and organizations around the world. He's also an entrepreneur, husband of twenty-seven years, and father of six. He lives in the Seattle area.

Free eBook: Excerpts from the Automatic Influence hardcover.

Register for the course and receive extensive digital excerpts from Erik's Automatic Influence book! You can dive deeper into each concept and get inspired to apply these principles in work and life.

"Erik has more inspired and practical advice on being an effective leader than I've seen anywhere else."


Kevin Hopkins
Former White House Senior Policy Analyst

"The lesson on ‘Automatic Love' blew me away. I got a whole new perspective on how to be a powerful and compassionate leader."


Steve Murray
Senior Pastor, Real Life Church

"Automatic Influence explores the power of perception to unlock our potential, change ourselves, and influence others."


Robert Sirico
President, The Acton Institute

"Get Automatic Influence and turn on the power!"


Carla Green
Class Participant

If you decide the Automatic Influence course isn't for you—no problem. Just contact us within 30 days of your purchase for a full refund.

The Automatic Influence course is fully device responsive, working beautifully on computers, tablets, and phones.



  • 16 video lessons
  • Interactive Exercises
  • Journal Exercises
  • Quizzes and Reviews
  • Course Guide
  • Extensive Book Excerpts


To group license the Automatic Influence course, call 800-991-7966.


To customize Automatic Influence for your organization, call 800-991-7966.

Questions about the course?

Q: Will I receive this resource in the mail?

A: No. Automatic Influence is 100% digital, meaning you will have instant access via the web. You can begin your journey within minutes of making the decision to register.

Q: What happens after I purchase?

A: After submitting your order, you will get an email containing your username and password. This will grant you access to the course. Then you will be able to watch the video lessons and access bonus content. You will also receive an email confirmation of your purchase.

Q: What if this course doesn't meet my needs?

A: We offer a thirty-day full money-back guarantee. If you buy Automatic Influence and don't feel like it was worth the investment, we will promptly refund your money. No questions asked. If it's within thirty days of your purchase date, contact us at 800-991-7966 extension 2 to promptly receive your refund.

Q: Are my credit/debit card details secure?

A: Yes, they are 100% secure. All payments are processed through our PCI-compliant payment processor.

Q: Can I get access to the course all at once or only in pieces?

A: You will instantly receive access to all lessons when you register for the course. This is for your convenience – you can go at your own pace!

Q: What if I have a question or need support?

A: We are here to help. Contact us at 800-991-7966 extension 2 and we'll be happy to assist you.

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Lesson 1: The Promise

Describes the promise of power and how to lead effectively.
Key Ideas | Hitler and Gandhi | We All Struggle | Three Simple Steps | Making Change Easier
(Approximate Seat Time: 10 Minutes)

Lesson 2: The Power Button

Reveals the roots of emotion, motivation and behavior, and how to put this power to work to lead better and live better.
Key Ideas | Dannys Story | Epictetus | The See-Feel-Act Progression | Why Emotion is Reasonable | Perceptual Intelligence
(Approximate Seat Time: 13 Minutes)

Lesson 3: Power Shift

Shows how to use this new power to lead change.
Key Ideas | Arrested in Mauna Lani | Everything Changed Automatically | Striking the Root | The Secret of Influence
(Approximate Seat Time: 14 Minutes)

Lesson 4: Automatic Humility

Why dont people listen? Why dont leaders get better counsel and make bad decisions? This lessons offers an answer, and shows the secret of effective leadership and teamwork.
Key Ideas | Count the Passes | Bob Arnos Fast Fingers | The Secret of the Steal | Selective Attention | Blind to our Blindness
(Approximate Seat Time: 16 Minutes)

Lesson 5: Automatic Love

Offers a new angle on empowering and strong leadership, and how to "push" people in a validating way.
Key Ideas | Steve Irwin, croc hunter | Handling Snakes | What is Love? | 3 Ways to See People | Golf with Joe | The Biggest People Problem
(Approximate Seat Time: 19 Minutes)

Lesson 6: Maximum Good, As We See It

Reveals the constant human goal, the basic principle of human nature hidden in the See-Feel-Act progression.
Key Ideas | Humanity on the Move | Good, Bad and the See-Feel-Act Progression | Adultery and Heroin | Hitler, ISIS, Murderers and Pedophiles | Doing Evil in the Name of Good | Billy Currington and Crazy People | Senseless Crimes
(Approximate Seat Time: 20 Minutes)

Lesson 7: The Root of Happiness

Why dont people listen? Why dont leaders get better counsel and make bad decisions? This lessons offers an answer, and shows the secret of effective leadership and teamwork.
Key Ideas | What is Happiness? | 1000 Minutes a Day | The Pace of Happiness | Happy for the Wrong Reasons | Showers, Meals, and Happiness
(Approximate Seat Time: 17 Minutes)

Lesson 8: Automatic Evil

Reveals the roots of evil, and how to root out the destructive tendencies in human nature. Shows a way out, while explaining why evil is so prevalent.
Key Ideas | Katie's Brush with Evil | The Root of Evil | Wayne versus Mark | Healthy Suspicion of Self | Hitler and the Nazis | The Game of Life
(Approximate Seat Time: 17 Minutes)

Lesson 9: The Influence of Emotion and Behavior

Shows how emotions and behaviors influence the way we see things next, and how to avoid the misperceptions that emotion and behavior create.
Key Ideas | Lexus and Audi | Choice-Supportive Bias | The Jealously of Janine | A New Level of Stupid | The Fire Alarm of the Mind
(Approximate Seat Time: 16 Minutes)

Lesson 10: The Challenge of Change

Shows how to cope with and overcome the challenging circumstances of life.
Key Ideas | Meltdown in 1999 | The River of Change | Helpful Hardship | Where Happiness Comes From | Hard Way, Easy Way | Whitey Bulgers Bad Advice | Peeing on Electric Fences | The Serenity Strategy
(Approximate Seat Time: 20 Minutes)

Lesson 11: Breaking Complacency, Fear, and Helplessness

Reveals the roots of complacency and fear, and how to fix them. Shows a way out of helplessness and into greater power.
Key Ideas | 3 Reasons We Resist | Blindfolds | Rubber Snakes | Plastic Chains | The Roots of Resistance
(Approximate Seat Time: 17 Minutes)

Lesson 12: Leading with Love and Power

Shows leaders how to be strong and validating and empowering, how to lead powerfully without inciting resentment.
Key Ideas | Dog Vibe, Cat Vibe | Fake Smiles and Beady Eyes | How to Boost Worker Performance | The Pushy Leader | Why Emotions Dont Control You | The Secret of Power | Overcoming Resistance
(Approximate Seat Time: 13 Minutes)

Lesson 13: Helping People Change

Reveals two different ways to help, why most choose the one that doesn't work, and how to encourage change in a more constructive way.
Key Ideas | Stop Fighting! | Motivational Interviewing | Why We Resist | Ambivalence | The Best Change Strategy
(Approximate Seat Time: 15 Minutes)

Lesson 14: Two Ways We Phrase

Shows how to use positive phrasing to create more constructive perceptions, which in turn create better motivations and behaviors.
Key Ideas | Dont Miss the Ball | The Spider is Alive | Lemons and Horror Films | The Movie Screen of the Mind | Why We Choke
(Approximate Seat Time: 19 Minutes)

Lesson 15: Word After Word After Word

Shows how words create perceptions which in turn drive emotion, motivation, decision and behavior. Offers practical ways to use words to manage perceptions.
Key Ideas | Dont Do this in the Mall | 40 Pictures in 40 Seconds | The Worlds Fastest Talker | 3 Types of Words | Making Pictures Disappear | Temptation and Tobling
(Approximate Seat Time: 16 Minutes)

Lesson 16: Rope Lines in Thule

In the flurry of life, it's easy to get off track. This lesson offers practical steps to stay focused and powerful.
Key Ideas | The Human Popsicle | Lock and Block | Spotify and Gladiator | Up-River Down-River | The Problem with Empathy
(Approximate Seat Time: 20 Minutes)

© 2020 Erik Van Alstine